THE MOVEMENT

RNB IS NOT DEAD™ is more than an album.... it’s a movement. Founded in Atlanta by Grammy-nominated, multi-platinum producer HeroThaProducer, the mission was simple: to bring love, authenticity, and life back to R&B culture.

The idea was born out of frustration with the industry’s shift away from real artistry. After years of producing for major artist and partially shaping the sound of modern R&B, Hero realized that the genre wasn’t dead, it was just waiting for a new voice, a new wave, and a community of creatives and consumers who still believe in the music.

What started as late-night studio sessions and conversations about the state of R&B turned into a full-scale movement: an exclusive compilation album, limited-edition merch, and real-life experiences designed to celebrate the roots and future of the genre. Every T-Shirt, every album, represents more than just a product. It’s a stand for culture, legacy, and the power of music to bring people together.

RNB IS NOT DEAD™ is for the R&b enthusiast , the creative, and the fans who know that timeless music never fades.